Empower Network – Sure Bet Or Internet Disaster?
So the question is, will Empower Network be the “Next Big Thing”?
Before I go on to answer that burning question I guess I should digress here and give you a quick overview of exactly what the Empower Network actually is, and what it is not.
Empower Network is the brainchild of internet marketers David Wood and David Sharpe who in search of a different and unique business model ended up combining aspects of affiliate marketing, major product launch, fear of loss, and a commission system that employs multiple levels within its structure but passes income upline using a compensation plan .
Well there is more, and by the way what is Empower Network actually selling? Is there actually a product here or is this just another variation of a pyramid money transfer system?
Wow! Wash my mouth out with soap! I can’t even believe those words came out of my mouth!
What we must all understand is that there has always been or seen to be a dark underbelly that hovers on the edge of the home based business industry, and there are always people who find some new way to push the envelope with a new product or business model and it kind of leaves you scratching your head trying to decide what side of the fence a new systems deal falls on.
That’s kind of where I was when I started looked at Empower Network.
Is EN a sure bet or a disaster ?
On its surface Empower Network is a pure money deal, and like it or not money deals attract people. I mean we are all in business to make money right?
Then there is the “wave effect” in marketing where some new program or “new great thing” hits the marketplace and the early adopters all jump on board and then just because a lot of people are joining other people join just so they are not left behind.
The thought is Wow! Everyone else is doing it so I better get on board!
But there is actually more to Empower Network than just a shell that allows you to make money by enrolling others who enroll others who enroll others and then sit at the beach while the automated pass up system deposits money to your merchant account?
The Empower Network System
So let me break it down for you in a form that’s easy to understand, remembering that it still may be hard to categorize Empower Network since this is an entirely new business model.
Empower Network is an affiliate product that has at its core 3 products.
The first core product is a self replicating done for you WordPress blog that is already optimized for SEO (search engine optimization), so that when you write blog posts the search engines have a better chance of finding your content and ranking you on Google or the other search engines.
Now understand that optimizing a WordPress blog for SEO is not that hard if you know what you are doing but for those who do not, Empower Network shortcuts the technology learning curve pretty dramatically so this is a good thing. making it ideal for the newbie into the internet marketing system.
In addition to the blogging platform there is a fast start program that provides all of the basic knowledge that is required for the newbie into the market to ensure that he or she understands the basics and can in fact go forward and make money .
1. Full ready to go Blogging platform linked to 8,000 other bloggers with full SEO
2, Ready to go Fast Start educational program set up for the new members into the industry
This part of the program will cost you a basic membership fee of $ 25 per month.
The next Empower Network product is an online training system called the “Inner Circle” that contains several recorded trainings by David Sharp and David Wood covering subjects such as: Down & Dirty Marketing Secrets, Hypnotic Selling Secrets, How to close 95% of your prospects, and other online success trainings. In addition there are several audios and videos by existing members of the program that are provided for the new member free of charge again to ensure that they learn from those that have been there and are in fact earning an income in the thousands. or more
Now to get into that part of the program will cost you $ 100 per month on top of the $ 25 per month you are already paying.However it should always be remembered that new members have the option of staying with the basic program and marketing that for the 100% commission ($25) that they are paid for any new member the introduce to blogging.
By moving forward into the Inner Circle the members can increase their commissions to $125 (100%) for any new member that joins them at that level.
So is the “Inner Circle” actually worth what you pay for it? – Yes
Now just to keep it in perspective you should keep in mind that these guys know their stuff. David Wood and David Sharp are both very accomplished internet marketers. David Wood in particular even though my competitive nature makes it hard to admit, is probably one of the most talented markers working online today.
Also I believe the intent of the Empower Network founders is to keep adding to this online library by sharing the success and strategies of other successful members using the system so the curriculum should grow.
The next product in the system is the “Costa Rica Intensive” training. This is a high def recording of a live 2 day training intensive that David Wood recently did in Costa Rica where about a dozen people paid $ 3000 each to get training from David Wood on how to create the same type of magic in the online market as he does.This product contains most of the information taught on that weekend and as one who has listened to it, watched and absorbed it – the information provided is second to none , and well worth the extra
This Empower Network product will cost you a one time payment of $ 500. – However again as with all of the levels in Empower should your clients and members decide that they want to grow to that level, you will receive 100% of the fee as your commission, and should they decide to get to that level at entry then you receive the full amount of $625
The Empower Network Compensation Plan
Now all major product launches in the world of internet marketing share pretty much the same characteristics, they are all “How to” info products or trainings where the promoter is basically telling you “I have made millions online using this system or approach and if you pay me I will show you exactly how I did it”
The idea here of course is that if you buy the training and study the material you can do the same thing they do and of course have the same financial success.
Now this is a valid market, and it has been done in business just about forever and people will in fact pay big money for key information especially if they see it as a missing link to their financial success or if they just want a step by step “how to” guide rather than trying to figure it out themselves.
I have never had a problem with paying for training, specific business models, or coaching. Heck in my last conventional business I paid over $ 35,000 for a license fee and 3 day training intensive on how to setup a successful banking service company.
Now the online marketing world has caught on to this model and there are lots of people out there selling training products.
Also the stakes are much higher with the internet mixed in. I mean there are probably over 1.8 billion people online today and if you can tap even the smallest fraction of that traffic and provide a product they want you can make millions with just your laptop.
Today there are many talented marketers who have done just that, and then they turn around package that system into a training, and sell it in mass generating additional millions in profit.
So is David Wood in that same league?
Humm.. well if he is not there yet, he is pretty close.
However, his Empower Network training is not a specific approach but rather a system wrapped around three general core training products that can teach you general online marketing success principles.
The Empower Network Compensation Plan
This is actually what is attracting all the attention. When you enroll as a Empower Network member, you get a replicated sales presentation funnel that you can then send your prospects to.
When those prospects take the tour and listen to David Wood and David Sharpe’s presentation, they are then offered the chance to buy the monthly membership to the blogging platform for $ 25 a month. If they purchase that, then the up-sell process begins and they are next offered the opportunity to buy in at the next level, the “Inner Circle” training for an additional $ 100 per month.
If they purchase that, then there is yet another up-sell that offers them the Costa Rica training intensive for a one time fee of $ 500.
The profit potential on the Empower Network system is actually pretty amazing since for every qualified member that buys into your system you could be making $ 125 a month in re-occurring commissions and also a nice $ 500 one time bonus commission.
Now the presentation constantly stresses the fact that you will be receiving 100% commissions on all your sales, but as the up-sell makes very clear, to receive commissions on your $ 25 orders you must of course be active on the $ 25 membership, and if you want to receive the $ 100 re-occurring commissions you must be also active at that level or the sale your system makes for you will roll up to your sponsor. The same also goes with the $ 500 product.
So first the sales presentation appeals to your money making side by offering you a 100% commission, (OK let’s be honest here and just call it greed), then the fear of loss clicks in when you realize that if you don’t upgrade to the higher levels you are going to miss those commissions.
The Bottom Line:
It does not take a genius to understand the best method of working in Empower – Lets take a hypothetical situation and one that I have seen in action several times. So lets take the case of John Smith who:
1. Enters the program through the Minimum entry level at $25 a month
2. He develops his blog and starts getting what is called traffic – ie people reading his blog, making comments and considering his program
3. He gets 2 new members ready to come on board so to become an affiliate and get commission he pays $19.95 a month to get his affiliate status.
4. He then signs the new members – and his cost of ($25 + $19.95) is covered – and he is in profit – small as it may be
5. He then works hard – buys some leads (more on that later) and feeds them into his system and 4 more people come on board with him – now he has 6 at $25 and he is in profit again -
6. He then speaks to his clients and discusses the next level with them – they are looking to get involved at that level – so he takes the $100 he is in profit and moves up to the next level – gets all of the extra education and develops his marker just a little more – at the same time his members move up – lets say 2 of them and now he is back in profit – with receiving $350 a month and his cost would be $$144.95 – back in profit
7. Should he now move forward to the next level because his clients will when they realise the level of education available – and the benefits – so for a one off $500 he can go forward and then invite all 6 to move up a level – it takes one to break even
So in effect you get the leverage of an MLM style comp plan with an affiliate “info product”.
Can we say Wow!…..
Let’s start with the don’t likes. that some people express!
They don’t like the Empower Network introduction video presentation very much. They see many online marketers today that when selling their product, they somehow feel the need to oversell and then take way to long getting to the point, and David Sharpe is very guilty of this.
Sales overkill just annoys me, but of course the Empower Network system is working and they generated over $ 1,000,000 in sales in just the first 22 days, so probably just ignore that comment.
So now on to the things they like.
Look it’s a “Wave Effect” deal and whether you approve or not, lots of money is made in them, so either take a flyer and surf the wave or get your binoculars and watch it recede into the distance while you think about all the money you could have made.
It’s an ambitious, aggressive, very creative business model and kudos to you guys for bringing it off.
In the end I can’t tell you whether or not this deal has legs or how long it will last, but wave effect deals have a way of becoming viral and I am sure there will be some huge money made with Empower Network even in the short term.
Keep in mind that income potential aside, there is actually a real product here. So if you are having trouble making the “buy” decision just based on “can I make a ton of money if I invest $ 625 to buy all the levels”, then take a look at the Empower Network training and tools and decide if what you are buying actually is worth the money.
In the end I would have to say that it’s probably worth more than $ 625 just to get your hands on 10 hours of David Woods “Costa Rica Intensive” training.
Look I know David personally, and my competitive nature aside, they guy is good.
Now keep in mind that the most successful online business model is to develop multiple streams of income, so even if you are excited about this and join, I would not drop your other business marketing efforts such as your primary MLM to focus all you attention here.
Focus on the Empower Network for what it actually is, a really great affiliate income stream that could make you a lot of money.
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